Ethnology: Comparing The Audiences

Ethnology is the study of  different types of people and there characteristics and relationships as said in the oxford dictionary. An example of this would be studying how the female audience react to my piece and compare the similarities and differences between the male audiences. This is something I would like to integrate in my interactive piece’s theory to see what sort of reactions I get from the different people of different courses, and or genders.

I hope to see the larger audience to interact and in doing so find the niches within whom show interest more and the others who show less., (2014). ethnology: definition of ethnology in Oxford dictionary (British & World English). [online] Available at: [Accessed 30 Nov. 2014].


Initial Idea

For my initial idea I am interested to focus on the audiences perception . My idea is to get the audience to interact with the piece and listen to how they perceive the work and compare it to what the correct piece is.

When we consume or use the media we engage in a dialogue in which we are actively and imaginatively make sense or what we read hear or see. (Nicholas and Price, 1998)

I want to see how these people make sense and how they interpret the media when they engage with it. To do this I will need to think of who will be seeing my media and the niches. With different individuals and groups they would understand the media “based on their own personal circumstances”(Nicholas and Price, 1998) environment and experiences . This idea came from seeing how children and adult reacted towards things differently for example some of the exhibitions in the different museums like the “Donut” video and poem about driving cars in circles at high speeds.

To show you what i mean the video below will show you have people have interpreted song lyrics even if they are not correct.

From this video you can easily see how the audience depict the lyrics they think to sound most similar and once you listen to it yourself you can see how it is easily mistaken. In my opinion some of the wrong lyrics are better than the original.

With this in mind I shall have my idea show two or more possible translations to get the spectator to solve for themselves. The media could be a live feed abstract video  or using live audio to manipulate what is on the screen. It all depends on getting the attention/interest of the audience for it to be successful.

Nicholas, J. and Price, J. (1998). Advanced studies in media. Walton-on-Thames: Nelson, pp.67-68.

Pleated-Jeans Youtube Channel, (2012). Misheard Song Lyrics. Available at: [Accessed 27 Nov. 2014].

Trip To London – Crystals

Now this exhibit was one of my favourites, it was a microscope connected to a screen where it showed a formation of crystals on a slide. At first I only thought it was showing you the range of colours and shapes formed on the slide but I foolishly didn’t notice the large red button right under my nose. This button had a note underneath which said melting.
Unlike everyone else I don’t like to press red buttons for the fear of something happening like getting ejected from a chair or a boxing glove comes out from the wall.But for the name of science I pushed ready to bail at any moments. But instead this is what I experienced…

Melting Crystals from Hayley Vice on Vimeo.

This interested me with the fact the beautiful pattern is almost to be devoured by the black hole in a short matter of time. This made me think of how I cold follow this natural process from these crystal reacting to a heat source and melting away leaving only black behind.

Trip To London – Donut

Yesterday I went to London. One of my favourite things to do is visit museums (which all my friends know too well) and I love learning.

One exhibit that caught my attention was called Donut. The video showed a car speeding with the head brake down to cause friction between the tarmac and the tyre, you could see the left over effects on the surface as well as the tyre. it drew my eye towards how children and adult perceived the piece of art. There were a couple of opinions shown on a small screen from both older and young generations.

A young boy explained how the car spinning round drew his attention because he has an interest in cars and knew what was going on. But what surprised him was the extremely hot and melting and that is what he remembers most clearly from it.

However from the perspective of a middle-aged female she approached it differently. She did not see a car doing interesting tricks but a waste of tyres and energy. She knew there was a purpose behind the video but that was not her view of the stunt.

The reason behind the art piece from Mike Stubbs perspective was that he could not recognise how the fuels turned into speed and sound. The video made me think that this is not just him but a lot of people don’t notice. It left me with the question “is driving a necessity or a privilege and do we recognise it is or not?”

Overall, the reason for talking about this piece was how it was being perceived compared to its true message about wasting fuels and what we should treat as a privilege. It shows that depending on your audiences age and experiences they may not see it unless  they are your target audience. I have to make sure that my interactive piece and all my future pieces are clearly messaged to them and not just to me.

Here is the video below which was in the display.

Donut from Roland Denning on Vimeo.

Here is another example I have covered in my workshop. This an example of functions and arrays. This started off with a house shape which I multiplied and agile in a a row. Moving from that we set the position of the houses to the curer so the image would move where I wanted it. I then asked for the image to rotate repeatedly in the draw section and that changed the image with a slight opacity so once the image overlaid the colour would be more vibrant. Here is the code below of my final sketch.Screen Shot 2015-01-26 at 12.07.41Screen Shot 2015-01-26 at 12.09.02

Here is the final piece that I created.

arrays (Converted) from Hayley Vice on Vimeo.

Research: The Environment


With the interactive piece coming u soon I decided to do some prior research on the area with friends to see just how the environment works during certain times of the day and how much people pay attention to the surroundings which includes the screens I shall be projecting my final project onto.

From the research gathered even though there was a large amount of screens there was very little attention drawn to them from the students and staff passing by. However the people hanging around in the area were paying a lot more attention but this still was not very many people.

The majority of the audience were between the age of 18-25 as well as the older staff members but only 10 or so passed by which was nothing compared to the student coming in and out of the building.

It was clear that rush hours was around 15 minutes before the hour as well as on the hour. But most of the people were rushing and only looking in the direction they intend to go.

While walking both directions of the foyer as if I was heading to the cafe or out of the entrance I only see two two TVs which are in my vision straight away. On the contrary the other screens are positioned just on the wall for people like a normal TV for people who want to watch rather than the screens placed to make people see them as they walk by.

Ive noticed there are peak times in the morning sessions and not so much in the afternoon so I will have to make sure my sketch is prepared for the rush hour as well as the quite spell. Hopefully during both I will be able to grab a handful of subjects whom want to be involved with the media.