Moving towards a different branch of media, we went down the path of photography which I have had experience down before. The aim of week it to take industrial and/or natural pictures that form in places to look like letters from the alphabet.
Furthermore, we would have to collect all of the letters to create our first and last name. I found myself to be enthused by this thought as I knew a range of areas which would hold a lot of potential for possible findings.
First Stop: The Beach
We lead our way to the beach to look for any patterns in the sand, layout of the bricking, range of numerous textiles, etc. While looking around we found a few perfect examples like the chair on the pier that you can see as an ‘E’, and the support underneath the pier looking like the letter ‘A’.
Currently, I have only collected a few of the letters needed to complete my name. The few I do have are…
I have almost complete my first name, however I do think there is a lot of room for improvement on the letter I already have.
After playing with Flash (the software I will be using for the final outcome) it made the design I thought of seem quite dull with the same shapes flashing up even though it was is another order each time. My visual abstract felt too predictable with each move because of the consistency in look throughout all the beats.
From this, you can see the different plans for each of the audio clips like I had done for the first draft. With this plan I had decided a few aspects that I wanted to use for my final flash animation.
I decided to do a second draft of my animation carrying over some of the past ideas with a few updates too.
Here below, you can see a sketch of the expected outcome with the specific colour scheme that I want to follow.
The Creating Process
First was the adding of the sound and black background.
The second step was creating the first few shapes for the synth audio. Firstly, I used only circles then I mixed it around with lines, curves and lots of different shapes.
Then I moved onto the Claves animating. For this I created a large square in the middle which never moved position but only got thinker in size. Here you can see the difference from the beginning shape to the bold style.
Lastly, I moved to the flashing beams that I needed to use for the drum kits rhythm. The also changed each time to keep the viewers attention levels high. With the green colour, they would stand out to the rest of the animation to show the part of the animations detail in specifics like the other instruments do.
Overall there was only use of frame-by-frame animation to give the old fashion look of film animation today. With the final outcome I was surprised by the quality of the final animation. As this was my first try with making the animation move with the sound. I do see room for improvement with the style of the square and where I can go further with this.
Before working on the computer I drew out my possible ideas till I came up with a draft of my final visual abstract.
Below is the first draft I came up with. Each section covers part of the visual which will represent each of the different audio clips. It shows this idea of the graphics moving to the beat of the sound to create an entertaining image.
With this draft I have thought about ply the simple shape seeing as the changing of the animation will only let them see it momentarily. Therefore the design should be more simply so it is easier to see what the object is in a short period of time.
Next step was the mapping out of the design on the computer to see how it all could look.
The plan: to create an animation with sound. Where the sound compliments the animation to keep the viewing interesting.
First step, the sound…
To create some inspiration for the video I listened to a range of tunes, each different to one another from orchestral to electrical.
Playing around with garage band I tried out different loops I could blend together to create a unique sound. After browsing through the collection I went on to testing out three sounds with one another.
I chose to go with an updated sound (compared to the instrumental loops) using a synthesiser, a drum kit rhythm, and the clave.
As you can see from the screenshot above, this is the order of the audio that I have constituted together to create my final mp3 from my animation. Each of the loops are synced with each other so there is a gradual blend of the loops to prevent a dramatic alteration that damaged the sounds quality.
Secondly, it is clear that I have tampered with the synthetics track volume to sound more professional and lessen the blunt ending.
The clave and the drum kit sounds were used to create a change to the tune so it didn’t become repetitive. For the sound end I chose to use the clave’s beat to finish as it was a simple quiet rhythm. This was so the sound wouldn’t end so abruptly.
Here you can see I have decreased the volume of the Clave to create a graduated ending to the tune. This is a better approach than a swift cut off.
After forming my final sound I have been able to create up some ideas on how I would like my animation to look and how it will interact with the sound. This could be with the use of colours, lines, curves, etc.
The plan for today is to create an animation with sound attached. The animation would be 15 seconds long. However the sizing would only be the size of a slice of film, this would be 22mm wide and 16mm in height.
The reason for the size is to see the difficulty that would have occurred in the past before the digital, and how that the size can now be manipulated on a zoomed in scale accurately while still being as minute as the end result.
Below I have added pictures of the site that a few members of the collaborative group has created. It holds all of the edited videos files which the rest of the group filmed and altered including the testimonials.
The site looks professional and has the use of overlaying pages and jQuery for the video links. The colour scheme is ranged and compliments the variety of performances the Convex lens can give each user.
The layout is very simple but with the background not being white it doesn’t make it a negative. Secondly, it allows the viewer to find what they need quickly with the videos clearly displayed and organised design.
The final videos were all edited to a high standard and were made to be quite comical as well as informing so it would catch the viewer’s attention. I was responsible for the editing of the two testimonials which I made more informal to show a more serious side to the product. From research, I have seen that the best testimonials are the ones that are more serious but light-hearted so the viewer can see how they are physically happy about the product instead of being silly and possibly jeopardising the viewers actually taking it seriously.
With the overall outcome of this project I was surprised with how well it came out with all the problems we had to work around, etc. However, this could be improved for next time with a more diverse range of camera angles for the videos. Or show how the lens works in first person and within first person.
To see the site with all the final edited videos click this link http://joeltrew.com/convexwebsite1/index.html
From the previous post about the storyboarding we followed most of them, however we were limited with choice of location and what was possible to do so each had to be altered on the day of footage.
One the filming day we started off with the baking scene where I was acting out to be a poor cook trying to bake pancakes that go horribly wrong without the Convex lens. This scene was not shot in first person at all which I expected could have been the case while I was creating the storyboards. This scene was shot multiple times at different angles to create a range of choice when it comes to editing.
This scene was then moved to another house to show how it all changed compared to life without the convex where the cooking was perfect with little cake perfectly cooked on the tray thanks to the help of Convex.
Secondly we shot the music scene where the consumer at first is really bad at playing any instrument but with the lens can play ay tune on the guitar with ease. This was the scene I filmed. I went for a range of close up and slight changes of angles to see the guitar at one point and the actors expression in an other.
Other scenes filmed were navigating where the viewer got lost without Convex, and consumers without the lens not being able to skate or stay on the board at all.
The most interesting scenes filmed for me were the ones I had spontaneously thought about on the day. These were the testimonials. I came up with the idea that there should be videos of people praising the product seeing as I have seen quite a few companies use this method to gain the trust of the possible customers and aid their profit. I chose to interview 5 people with different scripts so everyone had a different topic to comment about.
The testimonials were my favourite to film, I had full control of these videos having to script, direct the shots and communicate to the actors in a professional manner. The results I got in footage quality were of a high enough standard that I thought would compliment the product and suit the rest of videos.
Below I have created storyboards for the scenes that m group shall be filming for the video footage. These include detail about the scenes and then we also have a visual description for some of those to explain how the video should run.
These images show the stories that we want to capture for our videos. Each has a description next to the visual with other information, i.e. equipment and location.
Below were the further detailed storyboards with more visual detail compared to the previous.
The one above shows fitness.
This one shows baking.
This one above shows navigating with the convex product.