Today we were given today to present our idea with our logos towards others. The group brainstormed of thoughts towards the logo. With it being a biological programme we wanted it to relate to this aspect of the company. One of my group members spoke about DNA and how our logo can look like a section of DNA but simplified.
Further on through the day, the logo was created multiple times within different styles of curves and angles till we had all decided the logo was perfect compared to our expectations for it.
The end results was this logo. It was created to suit three different colours which were #3399CC (blue), #339966 (green), and #333333 (dark grey). As you can see below these were the results of the colours used within the logo.
The second thought was the design of text to use. Everyone agreed to you a sans-serif font. Looking at a collection of fonts, one that had stuck was the style font called looked very clean and clear to read.
This was the font we decided to use. The font for me it feels quite clinical especially when the font is changed to white.
This was the final outcome for the day. Overall we were felt that the product looked professional and the range of colour choice was correct.